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epsico’s Frito-Lay brand plans to use part of its increased marketing dollars to gain more market share in the “macrosnacks” sector

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By: Sean Moloughney

Editor, Nutraceuticals World

Pepsico’s Frito-Lay brand plans to use part of its increased marketing dollars to gain more market share in the “macrosnacks” sector and reach to out the health-conscious consumers with new iterations of its products. The company also plans to increase marketing aimed at minorities.

—GMA SmartBrief, 2/25/05

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